Randstad Digital Marketing Specialist in Richardson, Texas
Digital Marketing Specialist
salary:$30 per hour
date posted:Monday, April 2, 2018
8-12 week long assignment
The Digital Marketing Specialist will assist the Consumer Marketing team in overall strategy of various online components, while helping to execute on team goals which are to increase company brand awareness, generate response, inquiries, and qualified consumer leads for our dealer customers, and create a community of loyal brand advocates.
The Digital Marketing Specialist will work directly with several agencies, as well as cross-functionally within the larger Marketing department, to ensure goals are met. The Digital Marketing Specialist will work closely with the Manager, Consumer Marketing to identify opportunities in emerging marketing spaces to engage with and advertise to our customers.
Key responsibilities include, but are not limited to:
Ratings & Reviews
- Advocacy Programs
o Work with the Premier Dealer Program Specialist to manage the day-to-day for the Dealer Advocacy Program
Help educate dealers and field sales teams about the program (communications could include monthly/quarterly one-pagers, webinars, and/or emails)
Update training for program as enhancements are made
Work with reviews vendor on any issues or updates to the program
Attend weekly status calls with vendor
o Manage Product Reviews Program
Respond to all 1-3 Star Reviews online and track responses back
Help implement programs to gain more reviews for new products and products with a low volume of reviews
Report monthly to product team as trends/issues are recurrent; deliver insights
Attend monthly status calls with vendor
o Work with other teams (E-commerce, Marketing Automation, Loyalty & Promotions) to incorporate reviews (both product and dealer) into existing deliverables
Monthly Product Report
Working hours: Monday-Friday 8-5
--A minimum of 3-5 years of relevant work experience.
--Ability to think strategically, and stay ahead of industry trends and cutting-edge technology.
--Strong interpersonal communication skills and problem-solving skills.
--Self-starter / self-motivated, capable of staying on track and pursuing solutions without supervision.
--Ability to work effectively within a fast-paced, complex matrix, changing environment.
--Action oriented, with the ability to juggle multiples assignments at the same time.
--Strong presentation skills.
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