Zimmerman Advertising Media Planning Supervisor in Dallas, Texas

Media Planning Supervisor

Tracking Code


Job Description

Overall Objective:

The Regional Media Planning Supervisor oversees and coordinates Nissan’s media planning efforts within the assigned region. The Media Planning Supervisor must effectively interact with Nissan’s regional marketing staff, the agency’s regional account team and media team. Routinely, the Media Supervisor will oversee the development and presentation of traditional and digital media plans and buys to the Nissan regional marketing team.


Oversee the planning, implementation, and day-to-day stewardship of Nissan’s media planning and buying in the assigned region. Work with the Associate Media Director and/or Group Media Director to develop media objectives and strategies that reflect Nissan’s marketing objectives. Develop the skills and knowledge base of the Media Planner(s), and any other junior staff who are part of the group.

General Duties:

  • Develop the media strategy and tactics that are incorporated into the plan

  • Manage the development of media plans for all advertised markets in the assigned region

  • Provide analysis for ongoing plan assessment and any necessary plan revisions

  • Prepare all materials for meetings and presentations

  • When called upon, travel to various markets to present plan information to local Nissan staff (DOMs, dealers, etc.)

  • Plan, negotiate and buy local digital media for assigned markets

  • Consistently explore alternative or opportunistic media options

  • Consistently provide details and analysis of plan delivery

  • Develop formal presentations for regional clients covering media plans as well as any relevant and timely media topics

  • Develop recommendations for investment of media savings

  • Manage account team and client requests/projects (via status reports)

  • Manage interaction of the media team with the OMD buying group

  • Provide day-to-day supervision of the media planner and other junior staff and maximize their involvement in all aspects of the media planning process

  • Monitor all planner and junior staff work for accuracy

  • Manage media team’s workload

  • Supervise the training of the planner and all junior staff

  • Prepare or supervise the preparation of media POV’s

Required Skills


  • Minimum 4 years agency experience

  • Client contact experience

  • Self starter and focused work ethic

  • Prior experience in local planning preferred

  • Digital media experience preferred

  • Retail experience (especially automotive) preferred

  • Bachelor’s degree in related field or equivalent experience

  • 4+ years media planning experience as a Planner, Supervisor or Assistant Media Director (AMD)

  • Demonstrated presentation and writing skills, specifically including direct client interaction

  • Proven ability to develop quality, well-conceived and successful media plans

  • Experience directly managing a staff of one or more

  • Experience managing and coordinating inter-departmental efforts

  • Experience negotiating with and managing print vendors

  • MS Office: Internet Explorer, Excel, Word and PowerPoint

  • Experience or familiarity using industry media planning tools: Donovan/Media Ocean, Media Tools, MRI Research, TNS, DDS/Strata/DataTech, etc.

  • Preferred qualifications include retail (automotive) experience, understanding of interactive advertising and prior local planning experience preferred.

The responsibilities are many, various, and not limited to those written in this document

Job Location

Dallas, Texas, United States

Position Type