Anheuser-Busch Associate Brand Manager - Local Connections in Dallas, Texas

Associate Brand Manager - Local Connections

About Anheuser-Busch

Budweiser. Bud Light. Stella Artois. Over 19 billion dollar brands, to be exact. But there’s more to us than a portfolio of top notch brands.

We are a company built on a dream. We have a vision that we share with our wholesalers, retailers, consumers and partners. We want to brew great beers that can not only be enjoyed responsibly but which are also created with a low impact on the environment.

We are a company of go-getters dedicated to providing unparalleled quality and results.We take pride in our work, regardless of the task or department.Over 160 years, we’ve grown to operate 15 breweries, 17 distributorships and 23 agricultural packaging facilities across the United States. And ourBrewmasters still taste every batch made at every brewery before being packaged and sent to market.

We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed.

At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.

Want to learn more? Visit us at anheuser-busch.com/careers.

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

Description

JOB RESPONSIBILITIES

  • Support the RegionalMarketing Team and wholesaler partners in development of state of the art localmedia plans with emphasis in social medial, digital & local channels andexperiential T1 events.

  • Support wholesalerspartners communicating total media plans and experiential opportunities

  • Lead socialmedia and digital process across teams including marketing, sales, wholesalerpartners, legal department and outside agencies.

  • Budgetmanagement and tracking.

  • Partner withNational and Local brand teams as well as agencies, sales team and wholesalersto implement and develop cutting edge and robust marketing programs thatdeliver incremental sales and memorable experiences.

  • Support theRegional Marketing Team managing local media budget and co-ops budgets withwholesalers.

  • Educate localbrand teams, sales team and wholesaler partners in new local media trends andmedia planning principles with focus on digital tools.

  • Support outdoor,digital, television, radio and other advertising processes to assure on timedelivery of marketing campaigns.

  • Managetraffic of OOH locations and Social Media Posts.

Media Campaign Planning:

  • Serve as aninternal consultant, working with assigned brand managers to develop communicationsstrategies that address brand objectives and deliver business results.

  • Lead mediaagencies and suppliers to deliver effective and efficient campaigns, onstrategy, on budget, and on time.

  • Tightlymanage and optimize assigned brand media budgets.

Digital Media Capabilities and Innovation:

  • Maintainrelationships and manage projects with digital and social media partners(Facebook, Twitter, Google) as well as other marketing partners.

  • Vet potentialnew vendors, platforms, innovations and provide recommendations on pilotprograms.

  • Reporting andAnalytics.

  • Understandmedia metrics and their implications; set benchmarks and identify KPIs.

  • Manage thedelivery of campaign results, interpreting data and highlighting opportunitiesfor optimization.

Media Literacy:

  • Serve asinternal expert on digital media best practices.

  • Identifyopportunities to improve marketing team media literacy; work with agencies,suppliers, and global ABI colleagues to develop and deliver training workshopsand toolkits.

  • Supportvaluation process of new and existing partnerships: festivals, events, andsports properties.

  • Work withsales and marketing to identify beer volume opportunity and brand fit.

  • Valuation andnegotiation of sponsorship terms and assets.

  • Work with legaland procurement to draft and finalize contracts.

Qualifications

  • A UniversityDegree in Business or related field

  • Minimum 2years’ experience in marketing on the agency or client side; Must haveexperience planning and activating consumer facing marketing campaigns, withemphasis in digital and social media and/or experiential marketing.

  • Must have astrong technical knowledge of digital media and digital advertising strategy.

  • Must bring afocused, detailed and disciplined approach to project management and budgetmanagement.

  • Basic understandingon consumer behavior and Marketing Mix

  • Must be ateam player with a strong ability to build and maintain relationships acrossmultiple stakeholders.

  • Collaborativemindset.

  • Strongquantitative and qualitative analytical thinking and creative problem solving.

  • Excellentcommunication, presentation, and negotiation skills.

  • Ability to prioritizeand manage a wide range of projects.

  • Ability tounderstand how marketing support the sales organization.

  • Must becurious, ambitious, and hungry for constant growth.

Job Marketing

Primary Location United States-Texas-Dallas-Region 5

Schedule Full-time

Job Type Permanent

Req ID 18005565