Ascension Health Public Relations Specialist in Austin, Texas
Job ID: 243074
Public Relations Specialist
Additional Job Information
Title: Public Relations Specialist
City, State: Austin, TX
Location: TXAUS 1345 Philomena Street
Department: Communications 001
Additional Job Details: FT, Days
Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the world's largest Catholic health system, Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. In FY2016, Ascension provided more than $1.8 billion in care of persons living in poverty and other community benefit programs. Ascension includes approximately 150,000 associates and 36,000 aligned providers. Ascension's Healthcare Division operates 2,500 sites of care – including 141 hospitals and more than 30 senior living facilities – in 24 states and the District of Columbia, while its Solutions Division provides a variety of services and solutions including physician practice management, venture capital investing, investment management, biomedical engineering, facilities management, clinical care management, information services, risk management, and contracting through Ascension's own group purchasing organization.
This position supports the organization’s national and local public relations (PR) strategies, key service lines and thought leadership priorities. This position is responsible for earning media coverage for Ascension Texas in the Austin area to support the market’s business priorities, advocacy objectives, thought leadership, and service lines. This position is a member and key contributor to the national PR team.
Collaborates with Ascension Texas Marketing/Communications team and national Public Relations team on communication planning, policies and practices, and development of public relations/media materials.
Researches, writes, edits and proofreads copy and other content consistent with approved key message and Associated Press style.
Focuses on implementing Ascension Texas’s thought leadership priorities.
Builds and maintains ongoing relationships with the Central Texas region’s media contacts.
Develops various media materials, such as press releases, media pitches, talking points, statements and other pieces; organizes media events, on-site media tours, and media interviews.
Prepares subject matter experts for media interviews.
Participates in PR editorial and event team meetings.
Pitches and places earned media.
Supports the development of public awareness and service line PR campaigns, major announcements, editorial placements, speaking opportunities and key award submissions.
Ensures consistent framing of messaging and refines core messaging in deliverables, supporting organizational consistency in all aspects of Ascension Texas’s communications.
Generates public awareness and measurable results from targeted campaigns.
Provides collaborative, strategic partnership to the national PR team.
Develops work plans to successfully achieve objectives and goals. Monitors, tracks and measures results; compiles and distributes data and reports.
Directly involved in day-to-day operations.
HS or Equivalent
Bachelor's degree in a related field, or combination of High School degree and related experience
Bachelor's degree with a major in marketing, PR, journalism, advertising, communication, English or related field preferred.
Three years in the marketing and/or communications specialty area (Brand Marketing, Internal Communications or Public & Media Relations) preferred. Effective communicator capable of gaining the confidence and respect of peers and key stakeholders is required.
Minimum of three years as a working journalist or in media or public relations preferred.
Effective communicator capable of gaining the confidence and respect of peers and key stakeholders is required.
Social media, camera, and AV editing experience preferred.
Equal Employment Opportunity
Ascension Health is an EEO/AA employer: M/F/Disabled/Vet. For further information regarding your EEO rights, click on the following link to the “EEO is the Law” poster:
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
Ascension Health participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.
E -Verify (link to E-verify site)