Robert Half The Creative Group Media Buyer in Austin, Texas
TCG is looking for a Media Planner/Buyers to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success. To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential. Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals. Responsibilities
Collect and analyze market data
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for our campaigns
Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Allocate budgets and monitor costs
Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
Evaluate the success of media strategies and campaigns If this sounds like you please email your resume and a few bullets about your experience to firstname.lastname@example.org This is a posting for potential future opportunities
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Req ID: 04160-9501195699
Functional Role: Media Buyer
Postal Code: 78702
Proven experience as a Media Planner/Buyer; experience in digital media is preferred
Broad knowledge of media channels
Familiarity with campaign evaluation metrics and media buying
Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
Excellent communication and teamwork skills
An analytical mind with an aptitude for statistics and math
Strong decision-making skills
BSc/BA in Marketing, Business Administration or similar field If this sounds like you please email your resume and a few bullets about your experience to email@example.com This is a posting for potential future opportunities