Raycom Media Media Planner in Amarillo, Texas
Interface closely with our specialized sales teams to ensure broadcast campaigns are developed and deliver client expectations through Raycom Media's digital product suite. Maintain familiarity with broadcast/digital market research methodologies and operational functions (i.e. best practices and performance metrics) to be able to provide support sales and clients.
Working with the client and sales team to understand the business objectives and advertising strategy sold
Liaising with the creative agency team, clients and consumers to develop digital media strategies and campaigns
Making educated decisions on the best form of media buy for specific clients and campaigns based on Raycoms product suite
Undertaking research and analyzing data using specialized reporting resources
Identifying target audiences and analyzing their characteristics, behavior and media habits
Creating and presenting proposals, including cost schedules, to Director of Sales
Recommending the most appropriate types of media to use, as well as the most effective flight dates and targeting parameters
Working with colleagues, other departments and media buyers either in-house or in a specialist agency
Making and maintaining good relationships with third party vendors trade desks
Managing client relationships to build respect and trust in your judgement
Proofreading advertisement content before release
Maintaining detailed records before, during, and after campaign launch process
Evaluating the effectiveness of campaigns in order to inform future campaigns
Other duties as assigned
3+ years of data-driven digital marketing experience
Experience with automotive sales
Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done'
Experience with Data Visualization ( e.g. DOMO )
Experience with Google Analytics, social analytics, data integrations, media analytics, and client databases
Quick Learner and a creative problem solver
Persistent when it comes to achieving personal and professional goals
Experience taking on a high level of responsibility, works well under pressure
Ability to meet multiple deadlines in a deadline driven, changing environment
Familiarity or exposure to A/B testing
Raycom Media, an employee-owned company, is one of the nation's largest privately-owned local media companies and owns and/or provides services for 65 television stations and 2 radio stations in 44 markets located in 20 states. Raycom Media owns or provides services for stations covering 16% of U.S. television households and employs over 8,300 individuals in full and part-time positions. In addition to television stations, Raycom Media is the parent company of CNHI, PureCars, Raycom Sports, Tupelo Raycom, RTM Productions and Broadview Media. Raycom Media is headquartered in Montgomery, Alabama.
Work Days: M-F
Work Hours: 8a-5p
External Company Name: Raycom Media, Inc.
External Company URL: www.raycommedia.com
Street: 7900 Broadway