Army & Air Force Exchange Service DIGITAL MARKETING ANALYST in AAFES Headquarters (Dallas), Texas

Job Description

SUPPORTS THE EXECUTION AND MEASUREMENT OF PERFORMANCE AGAINST THE ORGANIZATIONS DIGITAL MARKETING STRATEGY, INCLUDING THE OPTIMIZATION OF VISITOR ACQUISITION, CONVERSION AND RETENTION.

Major Duties

PERFORMS DISCIPLINED ANALYSIS OF THE ORGANIZATION'S DIGITAL MARKETING PRESENCE AND PROVIDES RECOMMENDATIONS TO MANAGEMENT FOR ACTION ON ISSUES AND OPPORTUNITIES IDENTIFIED THROUGH SUCH ANALYSIS. Provides analytical support for testing of digital marketing and optimization efforts. Segments and implements data for digital marketing campaigns. Keeps abreast of emerging digital marketing technology, including industry trends, analysis and testing procedures. PERFORMS OTHER RELATED DUTIES AS ASSIGNED.

Job Qualifications

5 YEARS OF EXPERIENCE IN MARKETING, MERCHANDISING OR DATA ANALYTICS AND INTERPRETATION. PRIOR PROJECT MANAGEMENT EXPERIENCE PREFERRED.

OR

BACHELOR'S DEGREE AND 3 YEARS OF EXPERIENCE IN MARKETING, MERCHANDISING OR DATA ANALYTICS AND INTERPRETATION. PRIOR PROJECT MANAGEMENT EXPERIENCE PREFERRED.

SKILLS/ATTRIBUTES: KNOWLEDGE OF SPECIALIZED, COMPLICATED TECHNIQUES BUSINESS FINANCIAL ACUMEN WITH ANALYTICAL AND PROBLEM SOLVING SKILLS STRONG COMMUNICATION AND INTERPERSONAL SKILLS

Degree (one of):

  • BACHELORS DEGREE - Preferred

Major/Minor (one of):

  • BUSINESS - Preferred
  • MARKETING - Preferred
  • MATHEMATICS - Preferred

Additional Qualifications/Requirements

Technical (Preferred/Required Skills/Systems):

  • DEMOGRAPHICS/TRENDS/MARKETING - Preferred
  • HTML AND CSS - Preferred
  • IBM CORE METRICS DIGITAL OPTIMIZATION SUITE - Preferred
  • MICROSOFT BING OR GOOGLE ADWORDS - Preferred
  • XML - Preferred

Vacancy Number: C1-000391-2018

Job Title: DIGITAL MARKETING ANALYST

Exchange Location: United States - Texas - AAFES Headquarters (Dallas)

Facility Name: E-COMM INTERNET PRODUCT

Employment Category: Regular Full Time

Career Area: Marketing and Advertising

Job Grade: 4

Job Tier: 3

Supervisor: No

Salary Minimum: $64,510.00

Number of Positions Remaining: 1

Removal Date: 24-Apr-2018