Robert Half The Creative Group Creative Director in The Woodlands, Texas
The Creative Director sets the creative direction for all marketing of the company's brand. This person leads a team of in-house designers in the execution of creative across all media (direct mail, TV, radio, billboard, newspaper, digital, in-store materials, etc.). This role will also be responsible for managing all Marketing timelines, scheduling, proofing and will act as the liaison between creative, merchandising, compliance and external agency partners as it relates to creative. - Leads consumer insights to develop the messaging strategy across channels to maximize impact of creative and develop long-term relationship with customers - Manages in-house Design team, setting the creative strategy across mediums - Works hand-in-hand with Brand agency to develop TV campaigns and execute multiple TV shoots per year - Manages production timelines, scripts and all creative. - Leads direct mail creative for the Company; sets plan for creative testing on a monthly basis in this channel. - Leads the messaging strategy for Grand Openings to maximize impact when entering a new market - Partners with Compliance to obtain approval for changes in the credit marketing strategy. - Supports the entire marketing team with proofing of materials prior to release. - Manages the budget and forecasting for all creative efforts (TV production, POP, etc.) - Sets strategy for messaging in-store, including POP and price sign direction - Maintains regular contact with internal teams (i.e., merchandising, retail, compliance) and external agencies to ensure marketing strategy aligns with business objectives. Qualifications: - Bachelors degree in marketing, advertising, communications, or related field - 5-7 years of experience with the last 3 as a Creative Director/Manager overseeing a team of 5 designers - Strong understanding of consumer experience and messaging strategy - Strategic leader and attention to detail
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Req ID: 04130-0010090637
Functional Role: Creative Director
City: The Woodlands
Postal Code: 77381
Requirements: Pricing Strategies, Strategic Planning, Email Design, Graphic Design, Web Design, Responsive Design, Branding, KYC - Know Your Customer, Multimedia