Robert Half The Creative Group Creative Director in The Woodlands, Texas

The Creative Director sets the creative direction for all marketing of the company's brand. This person leads a team of in-house designers in the execution of creative across all media (direct mail, TV, radio, billboard, newspaper, digital, in-store materials, etc.). This role will also be responsible for managing all Marketing timelines, scheduling, proofing and will act as the liaison between creative, merchandising, compliance and external agency partners as it relates to creative. - Leads consumer insights to develop the messaging strategy across channels to maximize impact of creative and develop long-term relationship with customers - Manages in-house Design team, setting the creative strategy across mediums - Works hand-in-hand with Brand agency to develop TV campaigns and execute multiple TV shoots per year - Manages production timelines, scripts and all creative. - Leads direct mail creative for the Company; sets plan for creative testing on a monthly basis in this channel. - Leads the messaging strategy for Grand Openings to maximize impact when entering a new market - Partners with Compliance to obtain approval for changes in the credit marketing strategy. - Supports the entire marketing team with proofing of materials prior to release. - Manages the budget and forecasting for all creative efforts (TV production, POP, etc.) - Sets strategy for messaging in-store, including POP and price sign direction - Maintains regular contact with internal teams (i.e., merchandising, retail, compliance) and external agencies to ensure marketing strategy aligns with business objectives. Qualifications: - Bachelors degree in marketing, advertising, communications, or related field - 5-7 years of experience with the last 3 as a Creative Director/Manager overseeing a team of 5 designers - Strong understanding of consumer experience and messaging strategy - Strategic leader and attention to detail

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Req ID: 04130-0010090637

Functional Role: Creative Director

Country: USA

State: TX

City: The Woodlands

Postal Code: 77381

Compensation: DOE

Requirements: Pricing Strategies, Strategic Planning, Email Design, Graphic Design, Web Design, Responsive Design, Branding, KYC - Know Your Customer, Multimedia