Medecision Director, Marketing and Digital Strategy in Dallas, Texas
Medecision is transforming healthcare one cool app at a time!
Are you the kind of person that is motivated by the challenge of a dynamic, changing market? Can you utilize and exploit progressive systems and processes to satisfy urgent business needs? Are you a good partner with your teammates; driven to execute team and individual commitments that align with business vision? Does the idea of a high visibility and high impact role in a medium sized, growing company excite you? Are you interested in being part of a team that strives to achieve high business impact, execution excellence and has a lot of fun while we are doing it? Are you ready? We are! Join us in our journey towards liberating today’s fragmented healthcare systems to Connect Care Everywhere.
Medecision is looking for a Director, Marketing and Digital Strategy, a passionate power contributor who will have a direct impact on Medecision's ability to execute the sales and marketing vision. You will be a key partner to the Sales, Market Development, Consulting, and Client Partner Teams, ensuring optimization of marketing investments to drive new customer acquisitions.
THIS JOB MIGHT BE FOR YOU, IF…
You, as the Director, Marketing and Digital Strategy, will be responsible for managing all pipeline efforts including driving the strategic direction (pitch and vision) of a digital Medecision, and inbound/outbound lead generation campaigns. The Director will also manage the ongoing development of sales enablement tools for the teams to utilize in their pursuit of new revenue opportunities. You will lead a team of marketers to integrate, amplify, and drive home a differentiated message to the marketplace and prospects creating compelling reasons for new customers to purchase Medecision's solutions.
Reports to: Vice President, Marketing Services
Location(s): Dallas, TX
YOU’RE GOOD AT:
Partnership in cross functional teams such as product, market development, sales, customer experience and other key stakeholders to ensure that demand generation efforts are aligned with revenue objectives and goals while leveraging market intelligence and field influence for asset creation.
Develop and track key metrics, leverage agency partners and internal teams for platform management which will drive an updated digital presence and strategy including web, social, mobile.
Lead a dedicated team in the development, management and evaluation of lead generation and management programs and pipeline model.
Define team goals, monitor activity and ensure team productivity is optimized for success.
Manage the creation and execution of strategic demand generation plans, which include webinars, email programs, nurturing campaigns, advertising, and content syndication to meet quarterly lead generation and sales opportunity pipeline goals, as well as recruitment for field marketing events.
Meet MQL (marketing qualified lead), SQL (sales qualified lead) goals by segment and persona
Deliver marketing assets to drive revenue recognition, pipeline growth and customer loyalty.
Participate in the process of replying to RFP/RFI as the key voice of Medecision brand.
Develop campaign content focused on value, customer pain points and/or critical business issues.
Define KPIs, generate dashboards, and produce weekly campaign reports (e.g., webinar registrants, campaign metrics, paid media performance metrics, net new leads, new orgs, conversion rates, etc.) for ongoing management and measurement of success.
Bachelor’s Degree, Master’s Preferred
10+ years’ experience in Marketing
5+ years’ in a leadership role managing a team in a matrixed organization
5+ years’ in healthcare and/or healthcare IT industry
Proven success in managing large digital marketing budgets and optimizing digital media spend across channels to maximize performance against key metrics
Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities
Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
Experience in marketing on all social media channels
Extensive understanding of online marketing industry trends and tactics
Strong interpersonal skills and ability to build professional relationships
Excellent communication skills with proven success in gaining buy-in from senior leadership.
Excellent verbal, written, and analytical skills
OUR CULTURE DRIVES US
It’s not all about what we do. It’s as much about how we do it. Medecision team members show up. We consistently exemplify our 6 core values of success:
Execution. Service – We deliver “standing ovation” service. Speed – We are Agile. Ownership— We all take ownership and responsibility for how we deliver our promises, how we spend money, who we hire, what we build and how we help one another grow.
Passion. We show an infectious emotional commitment to our work because what we do is important to our customers, one another and ourselves.
Partnership. We are all in this together, without boundaries. Our internal/external network contains the solutions we need: we’ll continuously seek them out, use them and improve them.
Leadership. We are Medecision’s brand. We are experts in care management, care coordination and healthcare information and technology. We lead our clients to excellent results by providing our expertise on best practices, industry trends, solutions development and innovations. We are moving in sync with an evolving industry. There is no problem we cannot solve.
Innovation. We are in a constant state of discovery, inventiveness, thinking outside the box, and leading others internally and externally to do the same.
Candor. Medecision communicates in a sincere, direct and familiar way. We address conflict directly and escalate issues internally and externally to address conflict with speed and partnership.
Join us in our quest to liberate healthcare!
This description has been designed to indicate the general nature and level of work performed by an employee within this position. The actual duties, responsibilities and qualifications may vary based on assignment. Medecision is an Equal Opportunity Employer (EOE) and strongly supports diversity in the workplace.
External Company Name: Medecision, Inc.
External Company URL: https://www.medecision.com/